The clip circulates online under the name Unal Baba, a Turkish viral figure whose short shouted lines are shared as reaction sounds. The garbled title joins his name with the peruk phrase viewers quote when reposting it, which helped the sound spread on soundboards and in chat groups despite its very short length. It stays popular because Turkish meme pages reuse familiar family argument jokes, and this burst fits almost any awkward insult, wig joke or fake scolding moment without needing context.