Unreal Tournament, Epic Games' arena shooter series launched in 1999, became famous for its booming male announcer, who called out kill streaks, headshots and spree awards over the match. Road Rampage was one of the vehicle-focused calls in the later games, rewarding players who ran down opponents in quick succession. Clips and rips of the announcer spread through forums, frag videos and soundboards long after release. Like enemy spotted in tactical shooters, it survived as shorthand for a player on a tear, so creators still drop it over any unstoppable charge.