Warcraft 3, released by Blizzard Entertainment in 2002, is a real-time strategy game in which players command human, orc, undead and night elf armies. In its Spanish localisation, units acknowledge orders with short spoken responses, including 'Sí, mi señor', which translates as 'Yes, my lord'. The line circulated online as players clipped favourite unit voices for soundboards and meme edits, and it has stayed popular because the polite, old-fashioned phrasing works as a sarcastic or loyal reply far outside the original game.