FIFA 18 is the 2017 entry in EA Sports' long-running football game series, released for multiple platforms including Xbox consoles. The Xbox name itself comes from Microsoft's gaming brand, first launched in 2001, and its startup and system sounds became familiar to a generation of players. This particular clip circulates on soundboards as a short gaming sound tied to that combination, shared for edits and reactions rather than as official game audio. Its appeal is simple recognition: football game fans hear it and immediately think of loading a match on console.