Kirby was created by Masahiro Sakurai and debuted in Kirby's Dream Land for Game Boy in 1992, developed by HAL Laboratory for Nintendo. The poyo vocalisation became widely known through the anime Kirby: Right Back at Ya!, which ran from 2001 to 2003, where Kirby communicates almost entirely by saying poyo in different tones. Clips and edits from the games and anime later spread across YouTube, TikTok and soundboards, and the short cry survived as a shorthand for cute excitement that works even without any context from the series.