The phrase comes straight from the long-running internet argument over whether images made with generative tools count as real art. As AI generators went mainstream, the slogan became a shorthand battle cry for both supporters and critics, who deploy it sincerely or sarcastically. The clip circulates as a reaction sound for art reveals, discourse memes and commentary videos, where its bluntness does the arguing. Its staying power comes from the debate itself, which keeps flaring up every time a new model drops.