Place it immediately after the punchline, as the beat that calls out the wordplay, then follow it with Oh My God Wow for the next beat or Nelson's Ha-Ha when the joke deserves a taunt, keeping the pun itself as the focus of the clip.
Об этом звуке
This is a short 2.5-second Portuguese voice clip in which someone says 'Ai tem o trocadilho', calling out a pun the moment it lands. It feels playful and teasing, with a knowing groan behind the words, like catching a friend trying to sneak wordplay past everyone.