The sound comes from The MacNeil/Lehrer NewsHour, the PBS nightly program co-anchored by Robert MacNeil and Jim Lehrer. The title was used from 1983 to 1995, after the show began in 1975 as The MacNeil/Lehrer Report, and the show later continued as the PBS NewsHour. Its short opening fanfare became instantly recognisable to American television viewers. Online, the sting survived as a reaction clip, reused whenever someone wants to present an everyday announcement with the weight of a major national news bulletin.