The line comes from the 2004 comedy Anchorman: The Legend of Ron Burgundy, spoken by news reporter Brian Fantana, played by Paul Rudd, while bragging about his Sex Panther cologne. The absurd percentage became one of the film's most quoted jokes, spreading through quote sites, GIFs, memes and reaction videos long after release. Its lasting appeal is the confident delivery of flawed logic, making it a shorthand online for unreliable success rates, dubious statistics and anyone presenting a guess as a guaranteed result.