Sheesh grew into a staple reaction sound on short-form video, where creators use it to mark moments of awe, attraction or playful disbelief without needing any words. Its stretched, rising delivery makes it instantly recognisable in edits, reaction clips and meme compilations, and it is often paired with zooms, reveals and dramatic pauses. Because the joke is in the delivery rather than a specific reference, it stays flexible across trends and keeps appearing in new videos long after its first viral wave.