Place it near the end of a short edit, after the setup has made the twist clear, and follow it with a short reaction sound so the audience has somewhere to land. Keep it as the centre of that section, with quicker sounds before it and a clean cut after the reaction.
Об этом звуке
Asikaasub is a 14-second sound effect presented as one self-contained clip for the button, with a single idea carried from start to finish. It lands as playful and slightly odd, the kind of sound that makes a listener pause, smile and wonder what they just heard. It works best as a short surprise, not as background, and it leaves the moment lighter than it found it.