This sound is based on the widely recognized online use of "blyat," a Russian profanity often repeated or stretched for comic effect in gaming and meme culture. The long scream version spread through short edits, reaction clips and montage-style videos where creators wanted instant panic or exaggerated frustration. It remains popular because the word is already familiar to many internet users, and the extended yell is easy to drop into a fail clip much like a bruh reaction or a generic scream meme.