The phrase itself is Russian slang, with choknutyi used for someone acting crazy or unhinged and suka as a harsh insult, so the combination reads as an angry, dismissive outburst rather than a neutral description. Short Russian reaction phrases like this travel well on soundboards and in short-form video because their tone is clear even without translation, and creators reuse them as instant punctuation for fails, surprises and exaggerated reactions. Its brevity also makes it easy to drop into edits, streams and group chats without interrupting the flow of a clip.