In Brazilian slang, corno means a betrayed partner and the horns are a long-standing visual joke about infidelity, with chifrudo emphasizing someone who has big horns. The shouted phrase became a staple insult in informal teasing, football banter and political roasting, where tags linking it to Bolsonaro reflect how often Brazilian meme pages reuse generic insults during election arguments. Short voice clips like this spread easily through group chats and soundboards because the meaning is instantly clear to Portuguese speakers, even without any context from the original recording.