Demacia is the battle cry of Garen, a champion in Riot Games' League of Legends, and also the name of the kingdom he fights for. The shout is one of his in-game voice lines, often heard when he charges into battle or unleashes a powerful attack. Players began clipping it for streams, montages and jokes, and it spread beyond the game as shorthand for heroic confidence and over-the-top determination. It remains popular because it is instantly recognisable, easy to place over almost any victory or entrance, and needs little context to land.