Death Road to Canada is a procedurally generated road trip roguelite released in 2016, following survivors driving toward Canada during a zombie apocalypse. Players shortened its name to DR2C, and clips from its chaotic runs spread through streams, edits and soundboards. This shotgun effect is tied to Billy in community uploads, which is how the name stuck outside the game. Its appeal comes from contrast: lo-fi visuals paired with a blast that sounds far too big, a combination that fits perfectly with gaming memes about overpowered weapons.