The mask is closely tied to Five Nights at Freddy's 2, where the player wears a Freddy Fazbear head to fool the animatronics roaming the pizzeria at night. Gameplay clips of that tense hide-and-seek mechanic spread widely on YouTube and TikTok, turning the mask into a shorthand for pretending to belong while danger moves closer. Horror creators still use it because it instantly recalls the series' survival gameplay, its creepy animatronic cast and the feeling of being watched in the dark.