Five Nights at Freddy's launched in 2014 and made Freddy Fazbear its central animatronic mascot, recognised by his top hat, bow tie and stage performances in a haunted pizzeria. Rickrolling dates back further, built around Rick Astley's 1987 hit Never Gonna Give You Up, which became a bait-and-switch prank as links promising something else led to the video. Fan edits later mashed the two together, putting Freddy into the rickroll format, and the short clip spread through gaming and meme communities where both references are instantly understood.