Gavin Reed is the abrasive Detroit Police detective in Quantic Dream's 2018 game Detroit Become Human, played by Neil Newbon. His short phck outburst became a standalone clip outside the game because the clipped pronunciation loses the swear word context and just leaves a honk. Fans shared it on soundboards and in edits as a Detroit Become Human in joke, and it stayed in rotation as a quick reaction for annoyed, dismissive moments in gaming videos.