Gordon Ramsay popularised donut as a mild British insult during his television cooking shows, including Hell's Kitchen and Kitchen Nightmares, where he used it for contestants who made basic errors. The phrase spread online through reaction clips, remixes and meme edits detached from any single episode. Its appeal is the contrast between a harmless food word and Ramsay's furious delivery, which lets creators reuse it as a joke rather than a serious insult. Short versions like this one circulate widely as a reaction sound.