Rickrolling began as an internet bait and switch built around Rick Astley's 1987 hit Never Gonna Give You Up, spreading widely in the late 2000s whenever a promising link led somewhere completely unrelated. This version borrows the long running hype around GTA 6, the follow up to Grand Theft Auto V from 2013. Fans searching for trailers, leaks and soundtrack news make easy targets, so the fake official label does the setup and the familiar pop hook does the punchline, keeping the prank alive in gaming edits.