Halo: Reach was released by Bungie in 2010 for Xbox 360 as a prequel in the Halo series, and its multiplayer retained the classic Capture the Flag mode from earlier games. The objective announcements were performed by longtime Halo multiplayer announcer Jeff Steitzer, whose lines signalled key events during a match. Clips like this one were later ripped from the game and shared on soundboards, where the flag captured cue spread beyond Halo fans as a general gaming sound for completing an objective or claiming something before an opponent.