Happy Wheels was released in 2010 by designer Jim Bonacci and Fancy Force as a browser game built around ragdoll physics, obstacle courses and dark comedy injuries. Its short intro jingle became part of the ritual of playing, heard before countless community made levels shared across forums and early YouTube. As gameplay videos grew popular in the early 2010s, the music turned into shorthand for that era of browser gaming. It is still used today by creators who want an instantly recognisable gaming cue with nostalgic, ironic humour.