Ay, caramba is one of Bart Simpson's signature catchphrases from The Simpsons, the animated series created by Matt Groening that first aired as a full series in 1989. Bart used the Spanish exclamation as a go-to reaction in the show's early years, and it quickly became part of pop culture through merchandise, quotes and repeated clips. Online, short soundboard versions spread through meme edits and reaction videos, keeping the line alive for new audiences who recognise Bart even if they have not watched the original episodes.