Grand Theft Auto IV, released by Rockstar Games in 2008, gave its protagonist Niko Bellic a mobile phone that became central to missions, contacts and side activities. Players could choose from a set of built-in ringtones, and Highseas stood out for its upbeat electronic melody. As clips of Liberty City gameplay spread on YouTube and later TikTok, the tone became shorthand for an incoming GTA call. It remains popular with editors who want a short, recognisable cue that instantly places a joke inside the world of GTA IV.