Hikakin is one of Japan's most popular YouTubers, and short clips of his loudest reactions are widely shared in Hikakin Mania edits and scream compilations online. This moment pairs his name with gokiburi, the Japanese word for cockroach, a pest that regularly triggers dramatic reactions in videos. Fans cut the scream out of its original context and reuse it as a scream meme on TikTok, Shorts and meme edits, where the language barrier does not matter because the panic in his voice explains the entire joke instantly for viewers everywhere.