Real Madrid, founded in Madrid in 1902, has used several versions of its club anthem over the decades, with the Hala Madrid chant becoming the supporters' most recognisable rallying call. The hymn is traditionally played at the Santiago Bernabeu before home matches and after major victories. Online, short clips of the anthem spread through football edits, fan pages and reaction videos, especially around El Clasico and Champions League nights, where the melody works as instant shorthand for the club, its history and its winning identity.