The line was popularised by the 1995 film Apollo 13, where Tom Hanks, playing commander Jim Lovell, reports the spacecraft's critical failure to mission control in Houston. Based on the real 1970 Apollo 13 mission, the scene turned a tense historical moment into one of cinema's most quoted lines. It later spread through reaction videos, edits and memes, where creators reuse it whenever a plan collapses. Its staying power comes from that instant recognition: even without context, listeners understand that trouble has just arrived.