The line traces back to John Carpenter's 1988 film They Live, where Roddy Piper's character Nada delivers the longer bubblegum and kick ass threat before a bank fight. The shortened version was later echoed by Duke Nukem in the 1990s, cementing it as a staple tough-guy catchphrase in gaming culture. Clips of the delivery circulated on forums, video edits and soundboards in the 2000s, and it remains popular because the wording is instantly recognisable even without the full original quote.