SpongeBob SquarePants, known in French as Bob l'éponge, is a long-running Nickelodeon animated series that began in 1999, and its playful imagination cue has travelled far beyond the show itself. Shared as a short clip on soundboards and social videos, it is now used as a quick shorthand for a daydream, a brilliant idea or a deliberately ridiculous fantasy. Its appeal sits alongside other SpongeBob moments, from the SpongeBob sad song to the shouted My leg! line, because each one is instantly recognisable even without the picture.