John Cena became one of WWE's biggest stars in the 2000s, performing to The Time Is Now, a hip hop theme he recorded himself and released in 2005. The track's opening horns and crowd cheering made his entrance instantly recognisable on television and at live events. In 2015 the entrance became the Unexpected John Cena meme online, where videos built up to something else before cutting suddenly to his music and name. That bait and switch format spread across Vine, YouTube and forums, keeping the sound popular long after the original pranks.