Flex Tape became an internet punchline through over-the-top TV infomercials promising impossible repairs, and 'looks like flex tape didn't work' is the internet's verdict when those promises fail. The published clip pairs that caption with the sound of a brick falling off a door, and meme editors use it the way they use other fail stingers, dropping it alongside the SpongeBob Fail sting and the Vine Boom impact whenever a project collapses. Because everyone recognises the joke of a doomed quick fix, the sound keeps spreading through fail compilations and reaction edits.