The sound comes from a speech by Emmanuel Macron, the president of France, and was shared on a user-generated soundboard as a short excerpt for memes and reaction videos. Because Macron is a widely recognised political figure, his formal speaking style is easy to recognise even in a brief clip, which helped the audio travel beyond French-speaking audiences. Creators continue to use it when they want a voice that sounds official and self-important, especially in parody news, political jokes and edits that contrast grand language with everyday situations.