Matt Berry is a British actor and comedian best known for playing Steven Toast in the Channel 4 sitcom Toast of London, which first aired in 2012. The series follows a vain, theatrical actor, and Berry's exaggerated delivery became its signature. Short voice lines from the show circulate online as meme sounds because they work out of context as pompous commands. Press the button fits that pattern, giving creators a recognisable, authoritative voice for choice and reveal jokes without needing viewers to know the episode.