The clip circulates online as a short meme sound rather than as a clearly credited line from a film or show, and its appeal comes mainly from the chant itself. Listeners search for it under the shortened form merume, which shows how often it is shared as a quick audio joke rather than a longer song or scene. On short-form video and soundboard pages it is passed around as a reaction clip for playful nonsense, and it endures because the phrase is instantly repeatable, easy to recognise after one hearing, and short enough to fit almost any punchline.