The line comes from Mirzapur, the Indian crime drama series on Amazon Prime Video that first premiered in 2018, and is delivered by Munna Tripathi, the brash son of the show's gangster patriarch. Short clips of his dialogues began circulating widely on YouTube Shorts, Instagram Reels and WhatsApp, where Hindi-speaking meme creators reused them to mock arrogance and false toughness. The phrase stuck because it is short, rhythmic and instantly recognisable to fans of the show, keeping it popular for roast videos, reaction edits and funny dubbing long after its original scene aired.