The phrase translates from Russian as a demand for 67 cheeseburgers, and the clip circulates online as a meme audio rather than as part of a known show, song or character — its origin is not verified, so it survives purely on the strength of the joke. It spreads through meme soundboards, video edits and short-form clips where creators use it as a punchline for food-related humor. The clip also rides on the wider 67 number meme trend, where the number itself has become a running joke detached from any meaning. Its popularity endures because the premise is universal: an impossibly confident, impossibly large burger order.