The title references Edvard Munch's painting The Scream, using that famous image of panic as a visual shorthand for Masuo's reaction in the clip. Masuo is a Japanese YouTuber associated with Hikakin's videos, and the audio captures his bewildered, laughing distress rather than a scripted line. Shared as a short meme sound, it has travelled beyond its original Japanese audience because the feeling needs no translation, much like other Scream meme clips that turn overload into comedy.