The phrase comes from everyday Indonesian narration and became popular online as a reaction sound for ironic reversals. Indonesian creators on TikTok and YouTube Shorts spread it widely in dubbed meme edits, where a formal-sounding narrator undercuts a silly on-screen mistake. Its appeal is the contrast between the serious wording and trivial errors, and because the meaning is clear even from tone alone, it is now used far beyond its original context in Southeast Asian meme communities.