The sentence 'Ne mutlu Türküm diyene' — 'how happy is the one who says I am a Turk' — closes Mustafa Kemal Atatürk's speech marking the tenth anniversary of the Republic of Turkey, delivered in Ankara on 29 October 1933. The line became a national motto, carved onto monuments and repeated in schools for generations. Decades later it moved online as a standalone audio clip, shared in Republic Day edits every 29 October, in videos celebrating Turkish athletes and soldiers, and as a proud sign-off on patriotic memes.