Online, short chant clips like this one tend to travel as reusable meme audio rather than as a single song or scene, passed between creators who drop the same few seconds into edits, reaction videos and short-form posts. The oi oi oi eye eye pattern is easy to recognise even out of context, which helps it work as an in-joke and as a quick burst of hype. Because it is only about five seconds long, it fits into transitions, intros and punchlines without slowing a video down, and that brevity is part of why creators keep returning to it.