Pimp My Ride premiered on MTV in 2004 and was hosted by rapper Xzibit, with the team at West Coast Customs turning worn out cars into extreme custom builds. The show ran until 2007 and became a defining piece of 2000s pop culture, famous for putting screens, speakers and themed extras in unlikely places. Its intro became shorthand online for an excessive makeover, so creators now reuse the clip whenever a person, room or object gets an exaggerated upgrade reveal.