Princess Peach has been a central character in Nintendo's Mario games since the series began, often appearing as the princess who needs rescuing or, in later titles, as a playable hero. Her exaggerated scream became a familiar sound effect in platform and party games, where it signals danger, capture or surprise. As clips from those games were shared online, the scream was lifted onto soundboards and into short-form videos, where creators reuse it far from its original gameplay context. It remains popular because the voice is easy to recognise, even for viewers who have not played the games recently.