Project M is a fan-made modification of Super Smash Bros. Brawl for the Wii, created by the community to make the game play faster and closer to Super Smash Bros. Melee. Bowser, Nintendo's long-running Mario villain, appears as a playable fighter in the mod, and clips of his voice and taunts have long been shared by Smash players and meme editors. Because the character is instantly recognisable, the sound still works as a quick shorthand for a powerful villain, a looming threat or a dramatic turn in a short video.