The clip is taken from a try not to laugh video by Quei Due Sul Server, an Italian YouTube duo known as QDSS. In that format the creators react to funny clips and their exaggerated vocal reactions often become memes on their own. Anouanauei stood out as a meaningless, catchy exclamation that fans clipped and reused outside the original video. It now circulates in Italian meme edits, gaming videos and soundboards as a shorthand for random, over the top confusion that needs no translation to be understood.