Seo Joel became known online through short WhatsApp audios shared in Brazilian meme groups, where his slurred, boisterous voice made ordinary phrases sound like drunken outbursts. This ahhh, muleque clip circulates as a reaction sound, passed between friends and reused in short videos whenever someone wants a loud, teasing call-out. Its appeal lies in its brevity and recognisable delivery rather than any polished production, which is why it keeps appearing in edits, stickers and chat replies long after it first started spreading.