Seven Nation Army was released by The White Stripes in 2003 on the album Elephant, with Jack White's simple riff becoming far bigger than the song itself. Football supporters in Europe began chanting the melody without words, and it spread through the 2006 World Cup and later tournaments into stadiums worldwide. From there it moved into memes, edits and soundboards as a shorthand for crowd energy. Its seven note pattern is easy to remember, easy to chant and instantly signals unity, rivalry and anticipation.