Siri is Apple's voice assistant, first launched on the iPhone 4S in 2011, and its synthetic voice has been recorded and remixed in countless short clips online. This unfinished you like my line spread as a soundboard and short form audio, where the abrupt stop is reused out of context. Because the phrase can precede almost any noun, creators apply it to outfits, cars, haircuts and pets, letting viewers fill in the blank. Its popularity comes from that flexibility and from the contrast between a digital assistant and a human teasing remark.