Super Smash Bros Melee was released for the Nintendo GameCube in 2001 as the second game in Nintendo's crossover fighting series, and its loud match announcer became one of its most recognisable features. The start-of-match call was clipped and shared by players, tournament streamers and video editors, who reused it as a quick way to signal that a contest was beginning. Its continued use in the long-running competitive Melee scene, alongside similar start cues such as Okay let’s go, has kept the short call familiar to new audiences as well as longtime fans.