Snowball first appeared as a contestant in Battle for Dream Island, the animated web series created by Cary and Michael Huang that premiered on YouTube in 2010. The character returned in later seasons Battle for BFB and The Power of Two, where his short temper and competitive outbursts became a running gag. Clips of his screams were isolated by fans and shared as standalone effects for edits and soundboards, with alternate takes like this one circulating separately because each yell has a slightly different pitch and timing.